IFRA NA Focused On 'Meaningful Transparency' As Marketplace Evolves
This article was originally published in The Rose Sheet
The International Fragrance Association North America maintains its commitment to "transparency that's meaningful to consumers" amid ongoing calls for fragrance formulae disclosure, holding that labeling may not be the only solution. Execs from the trade group offered an update on policy initiatives in an interview with "The Rose Sheet."
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The International Fragrance Association emphasized in 2013 that the EU's proposed trade-secrets directive would not "encourage secrecy" or prevent interested parties from accessing safety information. Indeed, the instrument now nearing the finish line would not stand in the way of regulatory initiatives or certain other activities in the public interest aimed at requiring disclosure of trade secrets such as fragrance formulae.
Formerly assistant general counsel and currently chair of strategic industry categories at the Personal Care Products Council, Farah Ahmed will start as CEO of the International Fragrance Association North America April 18. More people news in brief.
Procter & Gamble's US website now includes a list of fragrance ingredients that are not present in the company's products, in addition to a full listing of fragrance ingredients that can be found in its offerings. The Environmental Working Group applauded the move, which could prompt broader industry movement toward greater fragrance transparency, it says.