NAD: Ingredient Studies Do Not Support Collagen Filler Supplement Claims
This article was originally published in The Rose Sheet
Two months after referring advertising for New Nordic USA's Hair Volume supplement to the Federal Trade Commission, the National Advertising Division zeroes in on claims for the firm's Skin Care Collagen Filler supplement. According to NAD, the advertiser should discontinue anti-wrinkle and collagen-building claims for the product in the absence of reliable evidence derived from well-controlled human clinical testing.
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New Nordic says it is in the process of reformulating its Skin Care Collagen Filler dietary supplement and updating advertising claims to more closely reflect its testing, but that doesn't excuse the firm from complying with previous NAD recommendations, the watchdog group says. NAD is referring New Nordic claims to the Federal Trade Commission for the second time in six months.
Agency's updated FAQ web page tackles questions stakeholders have been asking in recent years about its Endorsement Guide, including the appropriate way to provide disclosures on social-media platforms and the responsibilities of companies using large networks of bloggers and other influencers to promote products.
Brands unfairly attacked by powerful influencers could raise the subject with the US Federal Trade Commission, which is asking for comments on its “Endorsement Guides."