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Sanex Antiperspirants Are Less Bacteria-Selective Than Advertised – ASA

This article was originally published in The Rose Sheet

Executive Summary

U.K.-based independent ad regulator agrees that Sanex antiperspirants fight primary odor-causing bacteria and leave a “beneficial mix of bacteria” behind. However, ads suggesting that the brand’s products wipe out odor-causing bacteria wholesale without disrupting “natural” bacteria are unsubstantiated and must be discontinued, ASA says.

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