2015 in Review: 'Natural' Claims, Prop 65 Proposals Pose Legal Risks
This article was originally published in The Rose Sheet
"Natural" claims on cosmetic products continued to be a fiercely contested issue in federal courts in 2015, with further developments expected in the new year that will help to clarify marketers' legal responsibilities. Meanwhile, proposed updates to California's Prop 65 chemicals list and warning requirements raised concerns about increased litigation under the controversial program.
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Marketers should ensure they are not misleading consumers with "100% natural" or "all-natural" for products that contain synthetic ingredients, the agency says. FTC is settling with four firms over such claims on skin, hair and sunscreen products and issued a complaint against a fifth.
Personal-care marketers using "100% natural" or "all-natural" claims should do a compliance check to ensure they are not misleading consumers with advertising for products that actually contain synthetic ingredients, the agency says. FTC is in the process of settling with four companies over such claims on skin, hair and sunscreen products and has issued a complaint against a fifth for similar issues.
Pure Haven Essentials is focused on the future, emerging from the shambles of Ava Anderson Non Toxic with similar branding and 46 overhauled products for its independent consultants to hawk. Search for a new CEO and ownership is underway following the exit of AANT's namesake and family members in January amid allegations of labeling fraud and what they characterized as "harassment."