HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


Ava Anderson Non Toxic Reborn As Pure Haven Essentials

This article was originally published in The Rose Sheet

Executive Summary

Pure Haven Essentials is focused on the future, emerging from the shambles of Ava Anderson Non Toxic with similar branding and 46 overhauled products for its independent consultants to hawk. Search for a new CEO and ownership is underway following the exit of AANT's namesake and family members in January amid allegations of labeling fraud and what they characterized as "harassment."


Related Content

2016 In Review: ‘Free Of’ Claims, Ingredient Snafus Breed Controversy
2015 in Review: 'Natural' Claims, Prop 65 Proposals Pose Legal Risks


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts