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P&G's Fragrance-Transparency Strides Could Set Industry Trend – EWG

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble's US website now includes a list of fragrance ingredients that are not present in the company's products, in addition to a full listing of fragrance ingredients that can be found in its offerings. The Environmental Working Group applauded the move, which could prompt broader industry movement toward greater fragrance transparency, it says.

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