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MyExposome Chemical-Monitoring Wristband The Next LIVESTRONG Fashion Craze?

This article was originally published in The Rose Sheet

Executive Summary

Startup's silicone wristband, at least as currently priced in combination with a chemical exposure analysis, likely will not see the level of uptake that LIVESTRONG wristbands did a decade ago. But a recently published study on the product's use to assess preschool children's exposure to chemicals in their environment could draw attention to the technology and potentially add to already rampant chemophobia.

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