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Antiperspirant Market Drivers Include Natural Options, Innovative Benefits

This article was originally published in The Rose Sheet

Executive Summary

The global deodorant/antiperspirant market is being shaped by growing demand for natural ingredients and formulas that boast innovative odor- and wetness-protection technologies with twists on traditional claims, market researchers say. The US underarm care market is anticipated to reach nearly $3.5bn in revenue by 2019.

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