'Native Ad' Guide For Businesses Allows Flexibility
This article was originally published in The Rose Sheet
FTC says advertisers “have flexibility as to how to identify native ads as ads, so long as consumers notice and process the disclosures and comprehend what they mean.”
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FTC publishes an enforcement policy statement addressing a rise in native advertising and deceptively formatted ads. The statement explains how the commission will apply its current enforcement standards to target deceptive content, including promotions disguised as news stories in violation of its policies.
HBW Executive Decisions: Perrigo Americas, Nutraceutical International Helm Changes, ABC Farnsworth Award, More
Myos Rens hires Eric LeGrand as special advisor for sports nutrition; Perrigo Consumer Americas chief Jeff Needham will be succeeded by Rich Sorota; Nutraceutical International appoints Monty Sharma to replace Chad Clawson at the helm; American Botanical Council’s Farnsworth Award goes to Rachel Mata; and Herbalife’s John Agwunobi will be chairman as well as CEO.