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J&J Affirms M&A Strategy For Consumer Biz With Vogue International Buy

This article was originally published in The Rose Sheet

Executive Summary

Johnson & Johnson wins a reported bidding war for Vogue International, picking up the popular OGX brand and other "salon-heritage" hair-care lines with natural overtones. The move is consistent with the firm's stated intention to grow its consumer business in part through targeted M&A.

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