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Church & Dwight's Hair-Building Toppik Line Sets E-Commerce Bar

This article was originally published in The Rose Sheet

Executive Summary

CEO Matthew Farrell says just 1% to 3% of C&D's sales currently are online, but the firm is learning new tricks from its recently acquired Toppik Hair Building Fibers brand, which generates around a third of its sales through e-commerce platforms. Meanwhile, the "serial acquirer" has an eye peeled for new category opportunities.


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