Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106
This article was originally published in The Rose Sheet
Executive Summary
A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.
You may also be interested in...
Care2 Petitions Top Beauty Firms To Call 'Anti-Aging' Products … Something Else
An online petition launched through B Corp social network Care2 urges Estee Lauder and L’Oreal to remove the term “anti-aging” from their products and marketing in favor or more age-positive language. The appeal follows beauty magazine Allure’s recent commitment to stop using the term, which it says negatively suggests “that aging is a condition we need to battle.”
P&G Eyes Product Sampling, Trials As Fix For Sagging Sales
Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.
Execs Discuss What's New And What's Not In Men's Grooming
While men increasingly are open to trying new products and expanding their grooming routines beyond cleansing and shaving, certain marketing techniques remain gold standards, Menaji Worldwide and Anthony Brands execs suggested at the recent HBA Global Expo in New York.