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Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106

This article was originally published in The Rose Sheet

Executive Summary

A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.

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