HBW Insight is part of Pharma Intelligence UK Limited

This site is operated by Pharma Intelligence UK Limited, a company registered in England and Wales with company number 13787459 whose registered office is 5 Howick Place, London SW1P 1WG. The Pharma Intelligence group is owned by Caerus Topco S.à r.l. and all copyright resides with the group.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction

Euromonitor: Value Shopping, Gender-Blurring Among Top Consumer Trends For 2106

This article was originally published in The Rose Sheet

Executive Summary

A new report from market-research firm Euromonitor International suggests that global consumption in the coming year will see a blend of established, new and counter trends, challenging the way consumers live and shop. Within beauty, marketers may seize on the trends of value shopping, gender-blurring and embracing of aging to reach discriminating consumers in 2016.

You may also be interested in...



Care2 Petitions Top Beauty Firms To Call 'Anti-Aging' Products … Something Else

An online petition launched through B Corp social network Care2 urges Estee Lauder and L’Oreal to remove the term “anti-aging” from their products and marketing in favor or more age-positive language. The appeal follows beauty magazine Allure’s recent commitment to stop using the term, which it says negatively suggests “that aging is a condition we need to battle.”

P&G Eyes Product Sampling, Trials As Fix For Sagging Sales

Procter & Gamble management highlights product sampling and trials as opportunities to drive home product benefits with consumers at a time when the firm is increasing prices to counter the currency impact of the strong dollar. Analysts pressured P&G CFO Jon Moeller for details on the firm's turnaround following a troublesome quarter.

Execs Discuss What's New And What's Not In Men's Grooming

While men increasingly are open to trying new products and expanding their grooming routines beyond cleansing and shaving, certain marketing techniques remain gold standards, Menaji Worldwide and Anthony Brands execs suggested at the recent HBA Global Expo in New York.

Topics

Related Companies

Latest News
See All
UsernamePublicRestriction

Register

RS019981

Ask The Analyst

Ask the Analyst is free for subscribers.  Submit your question and one of our analysts will be in touch.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel