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Ava Anderson Non Toxic's Fall From Grace: 'It's All About The Ingredients'

This article was originally published in The Rose Sheet

Executive Summary

Natural/organic direct seller is folding after six years of soaring growth and re-launching shortly with a different name and management structure, minus its namesake, who founded the company at age 15. While the Anderson family attributes the decision to bullying and supplier failures, blogger Jess Brandt says the company's recent admission to ingredient labeling omissions confirms suspicions she's harbored, and has been raising with AANT, for years.


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