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Colgate Looks To European Sanex Expansion For Growth

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive highlighted expansion plans for its Sanex skin-care brand at the Consumer Analyst Group of New York conference Feb. 19. With line extensions in hand and body lotion, the firm aspires to capture European market share from established players including Beiersdorf, L'Oreal and J&J.

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