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L'Oreal Vows Faster Action On Global Trends To Counter Local Brands

This article was originally published in The Rose Sheet

Executive Summary

Local, on-trend brands were the biggest winners in mass markets around the world in 2015, according to L'Oreal leadership, but the firm's Consumer Products Division is working to identify and pounce on global trends faster. In addition, the division is committed to repositioning its core brands, innovating "more than ever" and enhancing its digital activities in order to grow ahead of the market in 2016.

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