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FTC Finalizes ‘All-Natural’ Personal-Care Settlements, Offers A Word On ‘Natural’

This article was originally published in The Rose Sheet

Executive Summary

The Federal Trade Commission announces unanimous approval of final consent orders requiring four personal-care companies to make only properly substantiated “all-natural” and “100% natural” product claims from this point forward. In response to a submitted comment, FTC offers perspective on plain “natural” claims based on its understanding of how consumers interpret the term.

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