Probiotics Sales Boom Grows On Beverages, Children’s Products
This article was originally published in The Rose Sheet
Beverages are the fastest-growing probiotics category in the US, with a slew of teas, juices and powder mixes introduced to meet consumer demand, announces Ganeden Biotech, which supplied its GanedenBC30 organism for 75 probiotic SKUs recently launched.
You may also be interested in...
The Irish firm will expand applications for Ganeden’s probiotic innovations, which also will complement Kerry’s Wellmune immune-boosting ingredient. Ganeden is the latest addition to Kerry's businesses targeting North American sales growth.
Clorox and Reckitt Benckiser are among firms that have acquired their way into the probiotics game in recent years, and such deals are likely to continue in a space populous with niche brands.
Dr. Pepper Snapple and PepsiCo purchase functional beverage brands Bai Brands and KeVita, respectively, to position for growth in the booming healthy drink segment, which is outpacing soda sales growth.