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Unilever Mitigates E-Commerce Grooming Threat With Dollar Shave Club Buy

This article was originally published in The Rose Sheet

Executive Summary

Unilever PLC crashes the $3bn US men’s shave market with its acquisition of Dollar Shave Club, which has expanded since its 2012 launch into grooming categories including shower products, skin and hair care. If the Anglo-Dutch multinational is gearing up for a “multi-category and multi-country assault on the personal-care space,” it should be prepared for a P&G retaliation, Jefferies analysts say.

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