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P&G Talks Digital, Shave Biz Strategy In Light Of Unilever’s DSC Buy

This article was originally published in The Rose Sheet

Executive Summary

Many emerging e-commerce brands may merely be flash-in-the-pan phenomena, but P&G is investing significantly in e-commerce and digital marketing to “win mobile back,” according to CEO David Taylor. The firm also will continue to strengthen the mid and value tiers of its shave business, he said during a Q4 earnings call in which Unilever’s Dollar Shave Club acquisition was on a number of analysts’ minds.

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