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NPA Says Its ‘Natural’ Reg Proposal Jibes With FTC View, Court Trends

This article was originally published in The Rose Sheet

Executive Summary

Natural trade association says a multi-tiered regulatory framework differentiating between “All Natural” and “Natural” claims, as well as other lower-level natural assertions, would require substantiation from brands on par with that currently sought by the courts while helping to keep companies out of them.

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