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Memebox DTC Whiz To Expand Platform For Korean, In-House Brands

This article was originally published in The Rose Sheet

Executive Summary

Korean beauty brand-focused Memebox reaches more than 3.3m users with its direct-to-consumer platform, including rapidly growing segments in China and the US. The startup, which just received $66m in new venture funding, leverages social media and celebrity partnerships to drive engagement and sales, while speedily introducing branded product lines of its own.

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