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California Baby Exploring Retail Opportunities Beyond Walmart Rollout

This article was originally published in The Rose Sheet

Executive Summary

In the absence of a national standard for “natural,” California Baby is “conservative” with its natural claims, a prudent strategy as its brand rolls out to 1,700 Walmart stores across the US.

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New Nonprofit NAC Seeks ‘Natural’ Legislation, Data-Sharing Forum

California Baby CEO Jessica Iclisoy discusses the newly founded Natural Advisory Council. The organization aims to provide a platform for stakeholder data sharing and discussion of “natural” priorities while educating consumers and pushing for legislation to define “natural” and establish requirements for the term’s use.

‘Good, Better, Best’: ‘Natural’ Regulation Under A Multi-Tiered FDA System

The USDA’s National Organic Program, which sets requirements for “100% Organic,” “Organic” and “Made with Organic” products, should be the model on which natural regulation is based at FDA, according to the Natural Products Association, which has administered its own natural personal-care standard and certification program for almost a decade. Legislation likely would be needed, and the FDA burden would be considerable.

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