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E.l.f. Cosmetics Files For IPO, Citing ‘Disruptive’ Prestige-Value Model

This article was originally published in The Rose Sheet

Executive Summary

Positioned as a “prestige-inspired” brand of value-priced products, the eyes-lips-face brand has seen rapid growth in recent years, driven by high levels of engagement among key demographics, including Millennial and Hispanic consumers. The company filed for an IPO of up to $100m in late August.

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