ASA Ruling On My Perfect Eyes Reinforces Opportunity For Instant Skin Care
This article was originally published in The Rose Sheet
Executive Summary
The Perfect Cosmetics Company’s clinical trial evidence is sufficient in the Advertising Standards Authority’s view to support the claim that eye-area wrinkles “virtually disappear” following use of its My Perfect Eyes formula. Products of its ilk could be relatively safe plays from a regulatory perspective in an otherwise challenging category and appeal to younger consumers seeking instant skin-care solutions.
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