Edgewell Nabs Bulldog Skincare, Rounding Out Men’s Grooming Offering
This article was originally published in The Rose Sheet
Executive Summary
UK brand’s range of skin cleansing and care products for men, picked up in a deal announced at the start of November, adds new dimensions to Edgewell’s razor- and shave gel-heavy portfolio, led by the Schick and Edge brands. Speculation that Edgewell itself could be snatched up by a rival multinational has cooled, but some analysts believe Unilever could still be circling.
You may also be interested in...
Unilever Mitigates E-Commerce Grooming Threat With Dollar Shave Club Buy
Unilever PLC crashes the $3bn US men’s shave market with its acquisition of Dollar Shave Club, which has expanded since its 2012 launch into grooming categories including shower products, skin and hair care. If the Anglo-Dutch multinational is gearing up for a “multi-category and multi-country assault on the personal-care space,” it should be prepared for a P&G retaliation, Jefferies analysts say.
National Advertising Division Shuts Down Skincarebrandsreviews Website
NourishMax agreed to discontinue “top pick” claims for its Diamond Infused Eye Cream and fold up its website that looked suspiciously to NAD like advertising in the guise of independent, honest reviews.
Cue The Class Actions! Plaintiffs React To Valisure’s Benzene Findings In Acne Drug Products
J&J, Target and Walgreens face class action complaints in California federal courts for economic harms caused by their sale of benzoyl peroxide-containing acne treatments, following Valisure’s 5 March citizen petition to the US FDA on findings of high levels of benzene in such products.