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Coty Chips Away At Post-Merger Brand Challenges, With Investors Getting Restless

This article was originally published in The Rose Sheet

Executive Summary

CoverGirl, Max Factor and other pickups from P&G through the firms’ recently closed merger were “neglected” for two to three years as the deal was coming together and being executed, doing no favors for Coty’s newly combined Consumer Beauty business. However, Coty has dispensed with organizational work and is focused on driving growth, management says, projecting improvements in the back half of the year.

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