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Lauder Innovation Shift: Deemphasize Blockbusters, Let Winners Evolve

This article was originally published in The Rose Sheet

Executive Summary

“The future of our innovation is changing,” according to leadership at Lauder, which is reducing innovation risk by cutting back on blockbuster launch investments. It’s a sensible strategic move at a time when consumers are avid about experimenting with and owning a rich variety of products, the firm suggests.

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