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'Natural' Oral Care Settlements Signal Risk For Ingredients Despite Regulatory Void

This article was originally published in The Tan Sheet

Executive Summary

Colgate's Tom's of Maine and Hello Products separately agree to revise "natural" labeling and marketing for toothpastes containing sodium lauryl sulfate and xylitol to settle lawsuits alleging deception. Mary Kay also faces a class action for its Obsessively Natural Kids 100% Natural Toothpaste.

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