P&G CEO Pledges Driving Top-Line Growth With Consumer-Centric Focus
This article was originally published in The Tan Sheet
Executive Summary
New P&G CEO David Taylor counts on top-line growth through a consumer-centric focus, with “several hundred million” more dollars in advertising later in 2016, and another $10bn in cost-cutting over the next five years as key pieces of the firm's turn-around.
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