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Vitamin Shoppe Re-invention Evolves: Customer Segmentation, Category Spread

This article was originally published in The Tan Sheet

Executive Summary

Customers in segments Vitamin Shoppe calls "active and focus" account for 60% of overall supplement industry sales and more than 70% of the firm's sales. Analysts note its potential, but are taking a wait-and-see assessment for the firm's turnaround initiative.

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