Honest Co. Defends 'Natural' Claims On Both Coasts
This article was originally published in The Tan Sheet
Embroiled in litigation in California, Honest also faces a class action complaint in New York citing a list of chemicals and at least 40 of its personal care and household products as evidence of false "natural" advertising. The legal woes could complicate a valuation of the company, reportedly exploring an IPO.
You may also be interested in...
CRN urges FDA to mirror the USDA National Organic Program's tiered approach to organic claims in a regulation on the use of “natural” in supplement and food labels. The agency should allow natural labeling beyond raw ingredients and single-ingredient products, says CRN.
Marketers should ensure they are not misleading consumers with "100% natural" or "all-natural" for products that contain synthetic ingredients, the agency says. FTC is settling with four firms over such claims on skin, hair and sunscreen products and issued a complaint against a fifth.
The Scientific Committee on Consumer Safety is not swayed by Cosmetic Europe's updated data submission suggesting that methylisothiazolinone can be safely used to preserve cosmetic products in concentrations as high as 100 ppm, taking issue with industry's Quantitative Risk Assessment model for dermal sensitization and tests cited in the trade group's calculations. The committee stands by its position that MI is unsafe for use in leave-on cosmetics and should be restricted to 15 ppm in rinse-off products.