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Honest Co. Defends 'Natural' Claims On Both Coasts

This article was originally published in The Tan Sheet

Executive Summary

Embroiled in litigation in California, Honest also faces a class action complaint in New York citing a list of chemicals and at least 40 of its personal care and household products as evidence of false "natural" advertising. The legal woes could complicate a valuation of the company, reportedly exploring an IPO.


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