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GNC Hits Revenue Wrinkles As It Irons Out Marketing, Franchise Shifts

This article was originally published in The Tan Sheet

Executive Summary

Based on first-quarter revenues, GNC lowers its full-year EPS guidance to $2.80-$2.90. CEO Mike Archbold says significant price markdowns, overall under-performance in vitamin sales, disappointing marketing results and weakness in franchisees adopting corporate initiatives contributed to a 1.8% drop in revenues.

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