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Church & Dwight Makes A Toppik Of E-Commerce Sales Growth

This article was originally published in The Tan Sheet

Executive Summary

CEO Matthew Farrell says 1% to 3% of the firm's sales currently are online, a range he called equal to most other firms competing in the same spaces. But with around a third of the sales for the recently acquired Toppik hair growth line online, C&D firm expects to extrapolate that e-commerce acumen to its other lines.

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