Executive Decisions Roundup: CHPA And AHPA Boards, Vitamin Shoppe COO
This article was originally published in The Tan Sheet
Vitamin Shoppe expands management; Vitamin Way spokeswoman teed up; Herbalife sponsors LA Galaxy player; and more news in brief.
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The firm has looked to boost sales through a retail re-invention strategy for improving customers' shopping experience with better store layouts, product assortment and website improvements. Now it’s using tools “directly focused on customer acquisition, price/value and customer retention,” CEO Colin Watts says.
The firm during the July-September period launched in one store a test layout designed to engage customers with brands, products and sales staff and help guide their purchasing decisions.
Novo Nordisk was not the first biopharmaceutical company to launch a GLP-1 therapy into the market for type 2 diabetes. In fact, Amylin Pharmaceutials’ and Eli Lilly’s Byetta (exenatide) beat Novo’s Victoza (liraglutide) to market by a full five years.