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Executive Decisions Roundup: CHPA And AHPA Boards, Vitamin Shoppe COO

This article was originally published in The Tan Sheet

Executive Summary

Vitamin Shoppe expands management; Vitamin Way spokeswoman teed up; Herbalife sponsors LA Galaxy player; and more news in brief.

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Vitamin Shoppe Turnaround Tools Include Auto-Delivery, Price-Matching

The firm has looked to boost sales through a retail re-invention strategy for improving customers' shopping experience with better store layouts, product assortment and website improvements. Now it’s using tools “directly focused on customer acquisition, price/value and customer retention,” CEO Colin Watts says.

Vitamin Shoppe Expects Sales Slump To Pass With Promotion Strategy Change

The firm during the July-September period launched in one store a test layout designed to engage customers with brands, products and sales staff and help guide their purchasing decisions.

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