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Perrigo Out From Under VMS Weight As IVC Lifts Private Label Profile

This article was originally published in The Tan Sheet

Executive Summary

The cash deal for Perrigo's vitamins, minerals and supplements business will make International Vitamin Corporation the largest US private label nutritional product manufacturer and better position Perrigo to either continue on its own or as an even more attractive takeover target.

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Perrigo Supports Hypoallergenic Infant Formula Savings Claims, Not Equivalence To Enfamil Brand

Perrigo can continue claiming its store brand hypoallergenic infant formula saves customers more than 20% compared to leading name brands while providing similar nutrition to leading brands. But meeting AAP standard doesn’t measure up as equivalent to brands, industry self-regulation group says.

Perrigo Adds Good Start Brand In $230M Statement On Boosting Infant Formula Production Capacity

Good Start formula line marketed in US and in Canada will move to Perrigo from Nestle along with a formula plant in Wisconsin, where Perrigo will expand current 29mil pound annual production capacity to 36m within 18 months. Good Start available in US as part of iconic Gerber brand and under Nestle brand in Canada.

Perrigo's Infant Formula Already A Key Sales Driver, And Nutrition Sector Takes Larger Role Ahead

OTC private label giant said gaining another grocery chain as an infant formula customer was a key sales driver in the 2019 Q4, with nutrition sales up 21% to account for 17% of Americas consumer health sales growth. The firm plans to re-enter the broader VMS space, but infant formula helped its global consumer health net sales reach $1.1bn in the October-December period.

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