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FTC Rules Against California Brand In ‘All Natural’ Sunscreen Claims Case

This article was originally published in The Rose Sheet

Executive Summary

Leading up to the FTC’s final order prohibiting California Naturel from making deceptive “all natural” claims, the firm said it had stopped selling its All Natural Sunscreen SPF 30 due to negative publicity and viewed continued proceedings in the case a waste of FTC resources. At this point, the company seems to have closed up shop.


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