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Verily Aloe Vera? Rising Class Actions Challenge Gel Products’ Authenticity

This article was originally published in The Rose Sheet

Executive Summary

Recent third-party investigations suggest that Aloe vera gel products sold in drugstore and mega-retailer doors may not be what consumers expect, based on lab tests finding no evidence of alleged aloe markers that should be present. Class-action filings are on the rise, evoking authenticity issues that trace back to the 1980s.

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