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Unilever To Appeal NAD Ruling On Suave-Vs-BBW Scent Comparison

This article was originally published in The Rose Sheet

Executive Summary

The National Advertising Division advises Unilever to discontinue preference and parity claims for Suave body-wash scents, compared with Bath & Body Works fragrances, following an advertising challenge from the latter brand’s parent, L Brands. Unilever intends to appeal the verdict.


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