Cosmetics News In Brief: EC To Ban Fragrance Allergens As Proposed; Shiseido Acquires MATCHCo; More
This article was originally published in The Rose Sheet
As proposed in 2014, fragrance allergens HICC, atranol and chloroatranol are slated to be banned from use in cosmetics in the EU, according to a notice provided by the European Commission to the World Trade Organization. More cosmetics news in brief, including developments at Shiseido and Revlon.
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Shiseido has been making moves to win over younger consumers in the US and its native Japan, recently launching "petite-sized" makeup products to encourage trial among Japanese millennials and rolling out a line of fun, swappable color "chips" created in partnership with high school girls
Native deodorant "isn't a chemistry experiment," according to the newly acquired brand, which will expand P&G's deodorant portfolio with offerings for "consumers who have preferences to avoid certain ingredients," the firm says. In other news, Shiseido continues to sharpen its global business in accordance with its VISION 2020 strategy, while Cosmetics LK adds nail-care brand Prolana to its personal-care lineup.
The Tokyo-based firm has been making sizeable investments of late to improve its US position. The WASO skin-care line features Japanese ingredients in the form of "whole botanical cells" and is being supported by messaging and media targeted to – and created in part by – millennials.