Target Paints Bullseye On Preservatives, Fragrance Secrets With 2020 Goals
This article was originally published in The Rose Sheet
Mega-retailer Target announces plans to achieve full ingredient transparency and eliminate “unwanted” but much-used preservatives and other chemicals from beauty and personal-care products on its shelves by 2020. The new strategy is “ambitious,” it says, but Target plans to invest up to $5m to support green chemistry innovation, working closely with supply-chain partners to find solutions.
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What exactly is “clean beauty”? At Target and Sephora, it means phasing out many traditional preservatives, among other commonly used but “unwanted” ingredients, and getting prominent placement and the retailers’ “Clean” stamps of approval in return.
Trade group Cosmetics Europe launched an education and advocacy campaign in 2018 to address industry’s shrinking preservative palette, which many believe has reached “crisis proportions." Stateside, 2018 saw growing movement in the development and use of alternative preservative systems, while Cosmetic Ingredient Review activity accelerated around conventional go-tos.
Cosmetic Ingredient Review’s independent experts will continue to mull new safety information for parabens, as well as input from a P&G expert, but the panel is inclined to determine the preservatives safe as used in an assessment that could differ “significantly” from European conclusions.