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Target Paints Bullseye On Preservatives, Fragrance Secrets With 2020 Goals

This article was originally published in The Rose Sheet

Executive Summary

Mega-retailer Target announces plans to achieve full ingredient transparency and eliminate “unwanted” but much-used preservatives and other chemicals from beauty and personal-care products on its shelves by 2020. The new strategy is “ambitious,” it says, but Target plans to invest up to $5m to support green chemistry innovation, working closely with supply-chain partners to find solutions.

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