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Where’s The Keratin? L’Oreal/Matrix Hair Line Falsely Advertised – Lawsuit

This article was originally published in The Rose Sheet

Executive Summary

Following a complaint filed in late January, L’Oreal will be defending labeling and advertising for Matrix Biolage Keratindose hair-care line in New York’s Southern District, the same court where claims and safety for a Soft Sheen-Carson hair relaxer are being challenged in a separate class action. Plaintiffs in the Keratindose suit allege the line is deceptively marketed because formulas contain no actual keratin.


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