Unilever Commits To Personal-Care Fragrance Disclosure; Who’s Next?
This article was originally published in The Rose Sheet
Unilever’s announcement that it will disclose fragrance ingredients in personal-care products is a potential game-changer for the industry, representing a heretofore unseen level of transparency from a leading multinational.
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NGOs are trumpeting P&G's fragrance disclosure announcement as a major victory for public health and a turning point for the entire consumer products industry. The initiative, which follows a similar move from Unilever in February, will provide visibility into fragrance formulae across more than 2,000 P&G products.
Some fragrance-disclosure bills of concern to cosmetics industry stakeholders languished in state legislative sessions this year, but others remain under consideration – in Minnesota and North Carolina, for example. IFRA North America maintains that forced disclosure of fragrance ingredients could have unintended negative consequences.