Ultra Botanica Needs Larger Studies For Curcumin Bioavailability Claims – NAD
This article was originally published in The Rose Sheet
Ultra Botanica’s supporting research relied on human studies with one to three participants and mice studies without direct comparisons to competing products.
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EuroPharma discontinues claims that its Curamin pain relief supplement is “up to 10 times” stronger, but substantiates establishment claims and discontinued links from the founder’s blog to the firm’s website.
U.S. firm EuroPharma markets supplement Curamin as a fast-acting analgesic pain reliever like Tylenol and Advil, but the product can "at best" provide some pain relief over time and is not "fast acting" as ads suggest, the National Advertising Division says Oct. 19. The Council of Better Business Bureaus unit brought the challenge itself, under its work supported by a Council for Responsible Nutrition grant, and recommends EuroPharma modify or discontinue certain claims for Curamin, including that it "relieves pain fast and effective" and that users can "experience better relief than ever before." EuroPharma based the claims on tests comparing the product's curcumin and boswellia ingredients to those found in OTC analgesics. However, NAD determined "there was no evidence that Curamin is either 'fast-acting' or offers 'quick results starting with day one.'" NAD recommends the firm discontinue all "fast relief" claims and others suggesting the product provides "unprecedented levels" of relief. The Green Bay, Wis., firm agreed to modify ads to more accurately reflect its studies
COVID-19 Consumer Health Market: Germ-Blocking Nasal Spray, 99.99% Effective Sanitizer, ‘Mask’ To Moisturize Hands
Sensory Cloud’s small study showed FEND nasal solution cut by 99% exhalation of bioaerosol to block COVID-19. Global BioProtect’s hand sanitizer with proprietary antibacterial technology eliminates 45 bacteria, fungi and virus. Trilogy Labs’ solution replenishes moisture in hands irritated by sanitizers.