Vitamin Shoppe Unlocks Customers’ Potential By Mining Purchasing Data
This article was originally published in The Rose Sheet
Vitamin Shoppe mines customer shopping data for cross-category promotions that “unlock the value” of average customers who buy about 14% of their wellness products from the firm. It reported total sales growth of 3.9% in the fourth quarter to $304.9m, but a $2.2m loss for its contract manufacturing business.
You may also be interested in...
AHPA provides snapshot of 20 years of NDI notifications; MusclePharm, Vitamin Shoppe Q1 reports; and supplement recalls.
Consent decree closes Pick and Pay more than four years after FDA found GMP and other problems; and Vitamin Shoppe will add Carlson Capital nominees to board
The firm during the July-September period launched in one store a test layout designed to engage customers with brands, products and sales staff and help guide their purchasing decisions.