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Vitamin Shoppe Unlocks Customers’ Potential By Mining Purchasing Data

This article was originally published in The Rose Sheet

Executive Summary

Vitamin Shoppe mines customer shopping data for cross-category promotions that “unlock the value” of average customers who buy about 14% of their wellness products from the firm. It reported total sales growth of 3.9% in the fourth quarter to $304.9m, but a $2.2m loss for its contract manufacturing business.

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