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Lush Cosmetics’ ‘Self-Preserving’ Strategy Poses Challenges, Risks

This article was originally published in The Rose Sheet

Executive Summary

Society of Cosmetics Chemists VP Perry Romanowski discusses Lush Cosmetics’ “self-preserving” product approach, which the company says enables it to avoid use of synthetic preservatives. While the strategy may resonate with consumers wary of parabens and other traditional preservative options, it’s also costly, labor-intensive and potentially risky.


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