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Unilever Files Snarky Motion To Shred St. Ives Class Action

This article was originally published in The Rose Sheet

Executive Summary

St. Ives owner lays into a putative class action denouncing the brand’s Apricot Scrub as “completely worthless” and suggesting that it damages users’ skin, contrary to claims. According to Unilever’s motion for dismissal, the plaintiffs have styled a product liability complaint as a false advertising suit in order to recover damages for a nationwide class of purchasers, but lack standing and plausibility in their claims.


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