CVS Joins Retailers Cramming Shelves With K-Beauty Favorites
This article was originally published in The Rose Sheet
CVS teamed with Peach & Lily founder Alicia Yoon to curate an assortment of offerings from South Korean skin-care brands and Yoon’s own Peach Slices line, rolling out to 2,100 doors nationwide in April. With Target, Ulta and Sephora also building their K-beauty offerings, mainstream players may face growing competition for shelf space as millennials gravitate to the quirky and fun, and away from science-driven anti-aging.
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Hand moisturizers have a prominent presence in CVS' newly expanded K-beauty assortment, along with products for body and lips, priced from $3.49 to $19.99. The announced ramp-up follows Target's introduction of a K-beauty collection curated by specialist e-commerce site Glow Recipe.
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