Coppertone Innovates With Texture, Launching ‘Whipped’ Sunscreens
This article was originally published in The Rose Sheet
Executive Summary
Despite passage of the US Sunscreen Innovation Act in late 2015 – which was intended to help speed the approval process for new UV filters – sunscreen formulators’ active ingredient palette has not expanded. Bayer brand Coppertone has the same filters at its disposal, but is innovating in other directions.
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