Nudestix Launches To China With Cruelty-Free Status Intact; CEO Explains How
This article was originally published in The Rose Sheet
The Canadian company’s experience launching to China confirms that foreign and domestic cosmetics brands are competing in the country on a more level playing field these days, with less harm to animals.
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Australian company Subtle Energies and UK-based 7th Heaven round out the group of cruelty-free cosmetics brands selected for participation in CFI’s pilot program, which organizers say is not only greasing the skids for aspiring China market entrants that want to avoid animal testing, but also spurring discussion about alternative testing methods.
Cruelty Free International CEO Michelle Thew aims to set the record straight following reports that might seem to refute the NGO’s earlier statements about the program. Ultimately the “tightly controlled” pathway to China’s cosmetics market remains a promising opportunity for companies that have shied from taking the plunge for fear of tarnishing their animal-friendly creds.
NGO has partnered with Shanghai-based consultancy Knudsen&Co, with the support of Chinese authorities, for a pilot program to shepherd foreign cruelty-free companies through the country’s registration process for non-special-use cosmetics without animal testing.