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FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations

This article was originally published in The Rose Sheet

Executive Summary

Disclosures from social-media influencers about brand relationships are likely not sufficient if they’re buried in posts below the “more” button that consumers on mobile devices often do not click. FTC offers that rule of thumb and more in a barrage of “reminder” letters and related communications issued April 19.

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