FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations
This article was originally published in The Rose Sheet
Executive Summary
Disclosures from social-media influencers about brand relationships are likely not sufficient if they’re buried in posts below the “more” button that consumers on mobile devices often do not click. FTC offers that rule of thumb and more in a barrage of “reminder” letters and related communications issued April 19.
You may also be interested in...
Supplement Firm Pays $500,000 Redress After Targeting Elderly With Disease Claims
Buzzfeed’s Shopping Guides May Induce Sales And Generate Revenue, But They’re Not Ads – NAD
The National Advertising Division accepts that Buzzfeed’s “shopping guides” are not advertising and thus fall outside its jurisdiction, despite the fact that in many cases the digital media company generates revenue when readers follow links to retailer sites that appear alongside product recommendations. Nonprofit TINA.org says the decision sets a "dangerous" precedent.
ASA Refers Coco Shine For Enforcement Attention In Case Of The Missing '#ad'
The recommended #ad disclosure wasn’t the only thing missing in an affiliate marketing case decided by the UK’s Advertising Standards Authority June 27. Coco Shine was absent as well, leading ASA to refer the matter to the CAP Compliance Team.
Need a specific report? 1000+ reports available
Buy Reports
Register for our free email digests:
